It’s the most common excuse reason I hear for not blogging or participating on social media. “I don’t have time for that. I’m too busy.” Maybe you are. Maybe you aren’t. I don’t know and I’m not judging you. Lord knows I don’t blog enough myself. But maybe I can provide a little motivation/inspiration for … Read more
Content marketing is hard work. How can you make sure you’re getting the most return on that effort? It takes time and a whole lot of creative energy to come up with a constant stream of good ideas for remarkable articles. In some ways, it doesn’t matter whether that content goes on your blog, in … Read more
The new Girard at Large website is approaching 30 days since its launch. But it didn’t take nearly that long to realize that something was very, very different from its previous incarnation. Almost instantly, there were already messages from Google that essentially said, “I see what you did there.” There were indirect signs like Google … Read more
How does your website look on the small screen? How well does your shopping cart work with tiny smartphone buttons? Is your social media activity happening during your audience’s most active periods? Or is mobile marketing just one more wrinkle in your online marketing that you don’t have the time, money or expertise to address? … Read more
“Well, we’re already 75% of the way through this project so we may as well see it through.” “We already paid for it, so we might as well use it.” “We just tried this once and it didn’t work, so we’re not about to try it again.” Do any of those sound familiar? They’re all … Read more