The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week’s examines the balance between logic and emotion when it comes to decision making. Tip Jar: Are you selling to Vulcans? [nonmember]The Inbound Marketing Inquirer is free to view for members. Create a free account: [register_inquirers (free)][/nonmember] [ismember] That … Read more
Google’s marketing team has tried (and succeeded pretty well in my opinion) to translate its Analytics product into terms we can all understand. They released a series of humerous videos that illustrate some of the outrageous hoops website owners expect their customers to jump through. Site Search In this first video, we see the anguish … Read more
British flower vendor Interflora was assessed a Google death penalty this week. Google hasn’t commented publicly about the reason but there has been some good sleuthing done that provides some good insight and likely causes. From all appearances, it does not seem like Interflora was trying to deliberately game the system. Many are arguing that … Read more
The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week’s deconstructs a social media #fail by American Airlines. Tip Jar: Robots Acting Human or Humans Acting Robotic? [nonmember]The Inbound Marketing Inquirer is free to view for members. Create a free account: [register_inquirers (free)][/nonmember] [ismember] Tip Jar: Human Robot … Read more
I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at the Seventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect. For those unfamiliar with the Doppler effect, if you’re standing still and an object is coming towards you, the sound … Read more