You’ve probably heard this joke before: Two hikers walking through the woods come across a hungry bear. One of the hikers immediately drops to his knees and pulls a pair of sneakers out of his backpack. As he quickly removes his hiking boots in favor of the running shoes, his companion says, “There is no … Read more
The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week’s takes a look at the repeated predictions of the death of search engine optimization, this time at the hands of Facebook’s Graph Search. Tip Jar: The Death of SEO Redux [nonmember]The Inbound Marketing Inquirer is free to view … Read more
I’m very excited to announce that I’ll be joining the Girard at Large radio show every Thursday morning at 6:40am for a new segment titled Web Savvy. We’ll be discussing all things web as they pertain to your family, career and business. Girard at Large’s mission is simple; to connect local people, places and things. … Read more
The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week’s tip jar discusses the difference between meeting and creating demand and how it should influence your marketing strategies and tactics. Tip Jar: Meeting vs. Creating Demand [nonmember]The Inbound Marketing Inquirer is free to view for members. Create a … Read more
This is the sixth in a series of articles about business blogging. The foundation of any successful inbound marketing program is remarkable content. It’s the reason why people will pay attention to you and the motivation to hand over their email address and opt into your messages. Downloadable content is certainly an important part of … Read more