This week, I published a blog post about A Huge Content Marketing Opportunity Most Businesses Are Missing. In today’s Tip Jar, I explain why pictures are so important for content marketing. Tip Jar: Picture This [nonmember]The Inbound Marketing Inquirer is free to view for members. Create a free account: [register_inquirers (free)][/nonmember] [ismember] In that blog … Read more
I create a LOT of content marketing for myself and my clients; blog posts, ebooks, presentations, webinars, infographics, charts, etc… All of these require an enormous amount one particular resource; images. There are lots of sources for images and here are my top three in decreasing order: By far, the most common source is Creative … Read more
The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week’s tip takes a look at what the movie Moneyball has to do with inbound marketing. Tip Jar: Moneyball Marketing [nonmember]The Inbound Marketing Inquirer is free to view for members. Create a free account: [register_inquirers (free)][/nonmember] [ismember] Moneyball is … Read more
So you’ve decided to get cracking on your internet marketing and the first step was to contact a web design company and get a quote. The first thing I would say is that if you’re getting a quote for just a website redesign, you should consider whether you’re pursuing partial inbound marketing. And if you’re … Read more
Earlier this year, I had the pleasure of presenting How Not to Fail at Social Media at the 2012 ARC World Industry Forum. During the question and answer period following the presentation, one of the audience members asked me, “This all sounds great. How do I get started?” My answer went something like this: “Well, … Read more