I give lots of social media marketing presentations to individuals and organizations. Many of them are perplexed about Twitter. It’s understandable. I often compare getting started on Twitter to untangling a ball of string. You keep turning and rotating, looking for a good spot to get started. Twitter is a similar enigma. It’s hard to … Read more
“It takes years to build trust, seconds to break and forever to rebuild.” – Anonymous I’m a little hesitant to post this story because it’s almost every company’s nightmare and the excuse I hear most frequently for not embracing social media marketing. Last week, Kansas City Chiefs football team fan Travis Wright was “not impressed” … Read more
A recent study by Vocus in cooperation with Duct Tape Marketing reveals some interesting statistics regarding small and medium businesses’ use of social media in their marketing. “One of the most fascinating findings of the study was the divergent views of online influence. For example, 40% of SMBs prefer a smaller but highly engaged audience, … Read more
The world was swept up in Applemania yesterday as they unveiled the iPhone 5. As is usually the case, responses range from “yawn” to “life-altering!” But most of us will need to wait another week before we can get our hands on one to decide for ourselves. But what would happen if you handed an … Read more
This post is Part Three in a series. Read Part Two. At peace negotiations in Hanoi between US Colonel Harry G. Summers, Jr. and his North Vietnamese counterpart, Colonel Tu, Summers quipped, “You know, you never beat us on the battlefield.” Tu replied, “Well, that’s true. But it’s also irrelevant.” The point of this exchange … Read more