How Not to SUCK at Social Media

Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with … Read more

Power Nazi Misses a Golden Marketing Opportunity? [Inbound Marketing Lessons]

I am frequently critical of the print publishing industry. Sigh. Here we go again! Here’s a Tweet I just saw: Via my wife: the Barnes & Noble in Gaithersburg MD is refusing to allow people w/o power at home from recharging devices there. cc @BN_care — Andy Carvin (@acarvin) July 2, 2012 Who can blame … Read more