[box]This post is one in a series from the Inbound Marketing Summit 2011 in Boston, MA on 14-Sep through 16-Sep.[/box] One of my (many) marketing resolutions is to start making use of video. As such, I’ve had an eye out for all things video here at the Inbound Marketing Summit 2011. Bettina Hein from Pixability did a … Read more
Everyone who is tired of anecdotal “social media success stories” please raise your hand. OK, you can put it down now (but keep reading anyway). This article is not a lecture about why you should be using social media for customer support. This article is a tear-down of how to do it correctly. I had … Read more
A few weeks ago, I saw a fairly steep drop in my Klout score and wondered about it for a few minutes. I chalked it up to an algorithm change – something they are not shy about doing. However, I’ve been live-Tweeting the 2011 Inbound Marketing Summit for the past few days and was curious … Read more
[box]This post is one in a series from the Inbound Marketing Summit 2011 in Boston, MA on 14-Sep through 16-Sep.[/box] One of the first presentations came from Brian Halligan, co-founder and CEO of Hubspot. As one of the people who literally wrote the book on inbound marketing, it makes sense that he would give us … Read more