Internet Marketing’s New Currency
When search engines ruled the Internet, links were the currency of Internet marketing. But the walled gardens of social media use a new coin of the realm.
When search engines ruled the Internet, links were the currency of Internet marketing. But the walled gardens of social media use a new coin of the realm.
Your entire Internet marketing strategy may be based on a mirage. As the dominance of search engines wanes, what’s going to fill the void? Think “gifts.”
I’ll be hosting a free “Introduction to Inbound Marketing” workshop at the Greater Manchester Chamber of Commerce on Tuesday, September 21. The event is free for Chamber Members. Traditional marketing approaches like advertising, trade shows, direct mail, and cold calling are becoming increasingly less effective. Peoples’ attention spans are spread thinly across a wide array of … Read more
It’s difficult to “un-know” what we know, making it challenging to communicate effectively. But if your web site is guilty of this, visitors will just leave.