Many non-fiction writers (I’m looking at you, engineers and scientists) ignore the power of storytelling when creating a presentation or writing a white paper.
Archive | May, 2010
Safe, Effective, Affordable Email Marketing for Non-profits
There are lots of reasons why using personal or work email accounts is a bad idea, none the least of which is that there are excellent solutions available for free.
Statistics: I Do Not Think It Means What You Think It Means
Too many marketing mavens and bloggers are playing “weekend warrior” with statistics. Beware of data defects and logical fallacies before buying their conclusions.
Creating Great Content – ISA District 13 Leaders Conference
In an increasingly networked world, digital content is king. Spreading your ideas requires skills and techniques for creating compelling digital content.